Students displayed beautiful trays of cookies, cupcakes, and handmade necklaces. They were not typical lemonade stand businesses. These Fremont Intermediate School fifth-graders developed business plans before preparing their products for their market audience.
Before sharing their product samples with schoolmates, students researched the production, distribution, and consumption of goods and services known as economics. They looked at profit and loss margins. They determined how many items they would need to produce to make a profit. They set up a marketing campaign to promote their business. As part of the economics unit, they practiced salesmanship and product display.
Jillian Carlson and Molly Stedman, both 11, decided to sell short stories through a website they created. The students created stories with different settings and genres and launched their business.
“We are so pleased that throughout this unit the learners were empowered to create products based on their knowledge of economics and apply their skills to this real-world experience,” said Sandi Bade, a fifth-grade teacher.
“This project helps support college and career readiness for our students. Many young people are born entrepreneurs. Working through a business development plan at an early age helps students understand the key fundamentals of economics,” said Dr. Elizabeth Freeman, Assistant Superintendent of Innovative Learning, Teaching, and Technologies.